The company is setting the goal following a 2021 rebranding effort helmed by its new managing director Simon Manning, who joined the company the same year.
“Our goal in the short term is to be a leading hospitality group within Hong Kong,” Manning said in an interview with the Post. “But following the same investment criteria as our parent company, and looking at more traditional real estate acquisitions, we think that this makes sense because those jurisdictions have similar tax, employment and people, and they are similar to our home market.”
The company could move into new markets either through a management contract that introduces Nina to a wider audience or by acquiring an existing asset.
Locally, it will spend at least HK$240 million (US$31 million) to launch new facilities and refurbish existing ones, including the main and sky lobbies of its flagship hotel, Nina Hotel Tsuen Wan West.