Starboard Group’s luxury division Starboard Luxury recently launched a Bvlgari boutique aboard the fleet’s newest yacht Ilma.
A collaborative effort with The Ritz-Carlton Yacht Collection and Bvlgari, this exceptional tandem goes beyond conventional retail, infused as it is with the essence of Bvlgari in virtually every aspect of each guest’s journey aboard.
Starboard Luxury and Resorts senior vice-president Stacy Shaw said of this collaboration: “Starboard Luxury is thrilled to unite two iconic brands, Bvlgari and The Ritz-Carlton Yacht Collection, for a specially curated experience designed for sophisticated travellers.
Shaw added that this experience offers a very unique opportunity to discover Bvlgari’s magnificent creations while journeying to the world’s most desired destinations aboard an incredible yacht. The bespoke onboard and onshore experiences promise unforgettable memories that can only be made aboard Ilma.
Where artistry and elegance meet
In the spirit of Bvlgari’s renowned land-based boutiques where Italian artistry and Roman elegance meet contemporary sophistication, the Bvlgari boutique aboard Ilma delivers an immersive and seamless experience.
Inside, guests can browse a curated selection of exquisite jewellery, watches, and accessories from several of Bvlgari’s brand collections: Serpenti, Bvlgari Bvlgari, B.zero1, Divas’ Dream, and Octo.
Bvlgari president for Latin America and the Caribbean Elodie Thellier said: “We are immensely proud of this collaboration that embodies excellence and sophistication, and we’re confident that by partnering with The Ritz-Carlton Yacht Collection, we can redefine the luxury at sea experience. We look forward to welcoming Ilma guests to the Bvlgari boutique to discover not only our most iconic collections of jewellery, timepieces, and accessories but also to experience the richness of Italian hospitality.”
The art of the exquisite
An array of bespoke experiences has been created to highlight the brand’s exceptional craftsmanship and timeless elegance.
During each sailing, guests will have the opportunity to meet a Bvlgari representative to learn about the brand’s history, heritage, craftsmanship, and unique product offerings.
Private viewings, in-suite appointments, or private shopping sessions with the Bvlgari representative can be arranged, providing a more personalised level of service.
Also, guests will soon be able to reserve private appointments before boarding Ilma, allowing them to seamlessly integrate a personalised and exclusive shopping experience into their vacation plans.
A series of bespoke experiences, such as chef-hosted five-star culinary events and shoreside adventures offering an exclusive behind-the-curtain view of Bvlgari, will be unveiled throughout Ilma’s inaugural season.
According to Mark Lockwood, chief product officer for The Ritz-Carlton Yacht Collection: “We are incredibly excited and proud to embark on this journey with Bvlgari. Bvlgari’s rich history, heritage, and unparalleled craftsmanship, combined with The Ritz-Carlton Yacht Collection’s reputation for delivering world-class hospitality, makes this a truly special collaboration. With a shared vision of creating unique and immersive luxury experiences, we could not think of a more iconic fit than Bvlgari, to help us continue redefining luxury at sea.”