In his written piece for Forbes, author and futurist Bernard Marr stresses that marketing is one of the areas of business operations where it is widely predicted that Artificial Intelligence (AI) will drive enormous change.
“The chances that there are people out there doing marketing today and not using AI in any shape or form is somewhat unlikely. This is simply because there are so many tools with AI features that we are used to using without even thinking about it,” Marr says.
“The most frequently used social and search engine advertising solutions, email marketing platforms, e-commerce solutions, and tools designed to assist with content creation all provide functionality that taps into what we refer to as ‘AI’ in business today.”
Next month, at Echelon X, there will be four major conference themes that the attendees will get to dive deep into: Agile Business Practices, Sustainability & Responsibility, Collaborative Ecosystems, and Fostering Creativity. The use of AI in various aspects of business operations–and its role in digital transformation–will be one of the topics that we will touch. Marketing analytics will certainly be part of this.
This is why companies that are working to provide marketing analytics services play an essential role in the ever-evolving landscape of business. As data becomes increasingly abundant and complex, these companies offer indispensable insights into consumer behaviour, market trends, and campaign effectiveness. Leveraging advanced analytics tools and techniques, they empower businesses to make informed decisions, optimize strategies, and maximize returns on investment.
Also Read: Mobile marketing analytics startup AppsFlyer secures US$210M from General Atlantic, opens office in Indonesia
In this listicle, we examine the five marketing analytics companies that have led the field and will continue to do so.
ADA Asia
With 12 offices across Asia and boasting a workforce of around 1,400 professionals, ADA maintains a formidable presence in the region, with dual headquarters in Singapore and Malaysia.
Offering a comprehensive array of services, ADA empowers enterprises and brands to enhance their data transformation, digital marketing, and sales strategies across Asia. The company recently unveiled a case study elucidating how data can elevate the retail experience, showcasing its commitment to driving innovation and excellence in the industry.
Nielsen
As a global leader in audience insights, data, and analytics, Nielsen shapes the landscape of media and content worldwide. Operating in over 55 countries, Nielsen empowers clients with independent and actionable intelligence, enabling them to connect and engage with their audiences effectively now and in the future.
Recently, Nielsen released its sixth Annual Marketing Report, based on a survey of nearly 2,000 global marketers, uncovering insights into their priorities and strategies to enhance ROI in 2024 and beyond. The report highlights the continued significance of social media, search, and online/mobile video and displays them as effective marketing channels. It also emphasizes the importance of a cross-media strategy to capitalize on potential revenue opportunities.
Also Read: How Shopee uses AI, data to build a marketing strategy that suits changes in user behaviour
Semrush
Semrush, a leading online visibility management SaaS platform, has revolutionised digital marketing for over a decade. Starting in 2008 with a small team of SEO and IT specialists, Semrush aimed to level the online playing field by providing fair and transparent competition opportunities. Now serving over 10,000,000 digital marketers globally, Semrush has evolved into an all-in-one marketing suite featuring 55+ products, tools, and add-ons, streamlining companies’ online marketing efforts.
Their vision extends to becoming the ultimate digital marketing tool, optimising results, fostering seamless team collaboration, and saving time on repetitive tasks. As a trusted data provider, Semrush’s insights into online behaviour are relied upon by major media outlets worldwide, including Bloomberg, The Washington Post, and Reuters.
Brandwatch
Bringing together consumer intelligence and social media management, Brandwatch facilitates seamless customer interaction at the pace of social media trends. By amalgamating consumer insights with robust social media tools, they empower businesses to react swiftly to relevant trends, collaborate on data-driven content, safeguard their brand reputation, and efficiently manage multiple social media channels. Their offerings include consumer intelligence to comprehend market dynamics, social media management for effective customer engagement, and influencer management for comprehensive campaign oversight.
With tailored product packaging, they ensure businesses are equipped with the precise tools and features necessary to meet their unique needs and objectives.
Similar Web
Listed on NYSE as #SMWB, Similar Web powers businesses with unparalleled digital data. It is driven by a mission to equip every enterprise with the most accurate and actionable insights to dominate their respective markets. Recognizing the paramount importance of digital channels in driving growth and profitability, Similarweb offers a comprehensive platform that provides customers, including some of the world’s leading brands, a holistic view of digital activities across customers, prospects, partners, and competitors.
Trusted by renowned figures such as Jimmy Kimmel, Similarweb’s insights give businesses a distinct digital advantage, enabling them to outperform competitors and emerge victorious in their markets.
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This article was first published on May 9, 2024
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